Food truck application

HeyVeggie is a well-known food truck in Barcelona. HeyVeggie offers 100% plant-based, healthy and sustainable food dishes. Their taste makes the difference with other veggie products. Actually they participate in many festivals in the city and the periphery, that's why they see the need to make ordering easier.
Challenge

Design a solution that streamlines the food ordering process and reduces the wait times for users, while also enhancing their overall experience by providing a more convenient, seamless, and enjoyable food ordering experience

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What I did

〰️ Researching user needs and behaviors

〰️ Analyzing the competition

〰️ Defining project goals

〰️ Designing user experiences

〰️ Wireframes

〰️ Prototypes

Research - Interviews

I interviewed a group of participants who often attend festivals. I wanted to find out what was important to users when order at a food truck. I also created personas from the interviews, focusing on key elements such as their interests.

User flow & wireframes

I focused on creating an intuitive user experience that made it easy for customers to place orders. I began by mapping out the user flow, identifying each step in the process, and ensuring that the app's navigation was clear and easy to use. From there, I developed wireframes, which served as a blueprint for the app's design and functionality.

Visual Design & Prototype

I created high-fidelity designs and developed branding elements based on the final version of the wireframe. To ensure consistency, I used the same font, font size, and color throughout the design. Additionally, I employed design principles such as balance, alignment, repetition, and contrast. I got feedback on my designs, brainstormed solutions, and then utilized Figma's auto layout to create a component library for all design elements.

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Tools in this proyect

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